Key Ingredients: 2% Niacinamide: Refines the pores and improves skin texture. Rice water: Hydrates the skin and enhances brightness. Pseudoalteromonas ferment extract: Helps to soothe and repair the skin barrier. Opuntia ficus-indica (prickly pear) stem water: Provides antioxidant benefits and hydration. Squalane: Moisturizes and helps maintain skin’s natural barrier. Full Ingredient List: Aqua, Glycerin, Pseudoalteromonas Ferment Extract, Niacinamide, Oryza Sativa (Rice) Extract, Caprylyl Methicone, PEG-12 Dimethicone/PPG-20 Crosspolymer, Triolein, Opuntia Ficus-Indica (Prickly Pear) Stem Water, Squalane, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethoxydiglycol, Cyclopentasiloxane, Phenoxyethanol, Ethylhexylglycerin, Disodium EDTA

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About This Product Engineered for India's high humidity and pollution-heavy environments, the Plum 2% Niacinamide & Rice Water Moisturiser is a lightweight gel cream designed to deliver oil-free hydration while regulating sebum production. Powered by 2% Niacinamide, a clinically studied form of Vitamin B3, this formula helps improve skin barrier function, reduce excess oil, and refine the appearance of pores over time. This is a fragrance-free, daily-use facial moisturiser with a fast-absorbing, non-sticky gel texture. While it is particularly well-suited for oily and acne-prone skin, it is catalogued for all skin types, making it a versatile pick for anyone seeking lightweight hydration without heaviness. Suitable for both men and women, it works in AM and PM routines without interfering with sunscreen or makeup layers. The formula also features Squalane for lightweight moisture-locking and Opuntia Ficus-Indica (Prickly Pear) Stem Water for soothing hydration, alongside a biotechnologically derived Pseudoalteromonas Ferment Extract for skin conditioning. What This Product Does Balances Oil Production: 2% Niacinamide helps regulate sebum activity, making it suitable for oily and acne-prone skin common in Indian climates. Provides Lightweight, Oil-Free Hydration: The gel cream format hydrates without heaviness - critical for humid weather conditions. Squalane contributes non-greasy moisture-locking. Strengthens Skin Barrier: Niacinamide supports ceramide synthesis, helping skin retain moisture despite AC exposure or pollution. Improves Skin Texture: Regular use may reduce the appearance of enlarged pores and uneven texture. Soothes and Brightens: Rice water extract (Oryza Sativa) and prickly pear stem water contribute mild soothing and skin-conditioning benefits, promoting a healthier-looking, brighter complexion. Day and Night Use: Suitable as a moisturising step in both morning and evening routines. What This Product Does Not Do Does not provide instant whitening or fairness. Does not replace treatment for active acne (not a medicated product). Does not deliver heavy occlusive hydration (not designed for very dry skin needing rich creams). Does not contain SPF or offer sun protection - always follow with a dedicated sunscreen in the morning. Does not contain fragrance (it is fragrance-free). Who Should Use It Oily skin types seeking oil-free hydration. All skin types looking for a lightweight, fragrance-free gel moisturiser. Combination skin that needs ba