Aqua, Niacinamide, Propanediol, Phenyl Trimethicone, Isohexadecane, Hamamelis Virginiana (WitchHazel) Leaf Extract (And) Propylene Glycol (And) Sodium Benzoate (And) Phenoxyethanol (And)Ethylhexylglycerin (And) Sorbitol (And) Aqua, Dimethicone, Fragaria Ananassa (Strawberry) Fruit Extract,Cyanocobalamin, Sodium Hyaluronate, Xylitylglucoside (And) Anhydroxylitol (And) Xylitol, Trehalose,Tocopheryl Acetate, Aqua (And) Phragmites Communis Extract (And) Poria Cocos Extract, Betaine (And)Sodium Pca (And) Sodium Lactate (And) Pca (And) Serine (And) Alanine (And) Glycine (And) Glutamic Acid(And) Lysine Hcl (And) Threonine (And) Arginine (And) Proline (And) Water, Allantoin, Cetearyl Olivate (And)Sorbitan Olivate, Polymethyl Methacrylate, Polyacrylate Crosspolymer-6, Polymethylsilsesquioxane,Xanthan Gum, Disodium Edta, Phenoxyethanol (And) Ethylhexylglycerin. Key Ingredients: Strawberry + 10% Niacinamide

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Manufacturer Declarations

What this one is like This is a simple brightening serum built around niacinamide. It's more about improving overall skin look over time rather than doing anything aggressive. The texture is light and easy to use daily, which is why it fits well into both beginner and regular routines. Who will like this Works best if your skin is: Looking dull or uneven Dealing with mild marks or spots Feeling slightly rough Needing a simple daily serum Might not be ideal if: You want strong exfoliation Your skin is very sensitive right now You're already using multiple actives What you might notice over time With consistent use: Skin looks a bit brighter Tone appears more even Texture feels smoother Overall skin looks more fresh It's gradual, not instant. Texture and finish Lightweight serum Spreads easily Absorbs quickly Leaves a soft, non-sticky finish There's a mild fruity scent during application. Why people use this daily Easy to layer with other products Doesn't feel heavy or greasy Works in both morning and night routines Good starting point for niacinamide Helps maintain a balanced skin look What's inside Niacinamide (10%) for tone and texture Strawberry extract for antioxidant support Hydrating ingredients to keep skin comfortable Soothing agents to reduce dryness Overall, it's more of a balancing formula than a strong treatment. Things that can affect results Expecting quick brightening Using too much product Skipping sunscreen Mixing too many actives Not using it regularly Who it suits most Dull or uneven skin Combination and oily skin Beginner skincare routines Daily glow-focused routines People wanting a simple serum Who may want something else Deep pigmentation concerns Strong treatment routines Very sensitive or irritated skin Advanced active users Common Questions Is this beginner-friendly? Yes, it's easy to start with. Does it help with dull skin? Yes, it can improve brightness over time. Will it feel sticky? No, it absorbs quickly. Can oily skin use it? Yes, it suits lighter routines. Does it help with uneven tone? It can help make tone look more balanced. Can I use it daily? Yes, morning and night both work. Do I need sunscreen? Yes, especially in the daytime. What this one is like This is a simple brightening serum built around niacinamide. It’s more about improving overall skin look over time rather than doing anything aggressive. The texture is light and easy to use daily, which is why it fits well into both beginner and regular routines. Who will l